The French version is here
A race towards 2030: disrupting the food packaging as we know it
Working with the R&D and Innovation Packaging Director and his teams, Stim sought disruptive food packaging solutions in order to reduce the environmental impact of one of their flagship products, with annual revenue of 70 million euros. This innovation endeavour is to prepare for the “AGEC” law in France in the fight against single-use plastic packaging and waste, with some of the clauses will be fully implemented as of 2030.
The challenge
Develop disruptive packaging solutions to meet the AGEC law on reducing plastic waste by 2030
The “AGEC” Law (February 2020) imposes obligations on plastic packaging in different industries, which this multinational company will be obliged to meet. With obligations such as “100% of packages must be recyclable by 2030, regardless of materials”, or the complete ban on single-use plastic packaging by the year 2040, the company is urged to find concrete and scalable solutions regarding their packaging of this flagship product.
A commando team was gathered, including experts in R&D and innovation packaging, as well as the manufacturing process and marketing. The goal of this commando team was to propose a portfolio of disruptive packaging solutions in order to turn the packaging of this flagship product to 0% disposable and single-use waste.
Our solutions
3 innovation strategies - Optimisation, Transformation & Reinvention - to prepare for 2030
The collaboration is divided into three Sprints - Mapping, Designing, and Accelerating. In the first phase of our collaboration - Mapping, the goal was to identify the playgrounds with the highest potential of reducing the packaging’s environmental impact.
Using the C-K Method, we helped the team map all existing packaging solutions of the company and of the industry, as well as getting inspiration from other (sometimes, completely irrelevant) industries.
This first Sprint lasted for 3 weeks with 4 workshops, after which we built 3 strategies with different horizons:
A short-term Optimisation strategy, aiming at reducing drastically the number of plastics per packaging unit. Some of the concepts explored can allow the reduction of 45-60% of plastics.
A mid-term Transformation strategy, whose goal is to explore different packaging and distribution logic for sensitive food products (bulk distribution, short distribution channels, etc.)
A long-term Reinvention strategy, which focuses on exploring disruptive new packaging materials and technologies, allowing a full reinvention of plastic packaging as we know it today.
These 3 strategies will be presented to the COMEX in upcoming months. These identified concepts in each strategy will be further explored in the next Phase - Designing, in which we aim to create a portfolio of solutions and crash-test the feasibility of each one.
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